Organic Media Strategy
Social Media Trends in Marketing
Bold Copy created a strategy project focused on how social media trends can shape effective marketing campaigns. Using the viral “Get Ready With Me (GRWM)” format on TikTok as a case study, the project demonstrated how brands can identify, analyze, and adapt trends to stay relevant and engage audiences in fresh, authentic ways. The strategy highlighted the importance of cultural awareness in marketing and provided actionable ways to integrate trends into long-term communication plans.
Brand Campaign Strategy
Bold Copy developed a comprehensive campaign strategy for Oprinal, a fictitious health brand, as part of an interview assignment. The project included building a creative influencer marketing campaign, designing TikTok Shop integration, and outlining detailed KPIs and budget planning. The strategy positioned Oprinal as an innovative, trustworthy health brand, showing how influencer partnerships and trend-driven content can drive awareness, engagement, and measurable growth.
