Social Media in 2025: It’s Not About Going Viral — It’s About Being Remembered

While I was working this morning, I came across an article that resonated with some of the philosophies we have at Bold Copy Media.

Social media will be ever-evolving, as will our approach and strategy.

It is no longer about going viral; it’s about being remembered. We look for content we can identify with, relate to, and connect with.

While reading Sprout Social’s 2025 Trend Report, there were a few insights that stood out to me:

1. Short-Form Content Is Growing, Excelling, and Evolving

We love a quick reel that captures our attention almost instantaneously, but can that 30-second clip make us feel connected and invested in the content?

While short-form content is successful, we are looking for depth and storytelling. Do you think you can achieve both?

2. Authenticity Beats Aesthetics

People don’t want a perfect video; they want real moments.

Social media is a way to connect with others, and those moments can stop a scroll faster than perfect lighting.

3. AI Is a Great Tool, But Can It Beat Human Creativity?

We are all well-versed in using AI as a tool, and while it can be beneficial to use AI to streamline your socials, can it craft a message that resonates?

Make sure you tap into your own creativity — that’s what will translate to your audience.

Final Thoughts

If you are building your brand or have already hit the ground running but want to keep up with the trends, focus less on the algorithm and tune into authentic storytelling — this will turn your viewers into loyal subscribers.

Which one of these trends are you noticing the most? Do you feel more connected to your favorite content creators?