The Journal
A collection of insights, reflections, and creative perspectives on brand voice, storytelling, and the ever-evolving world of social media.
When Innovation Feels Effortless
This morning, I stopped by my local coffee shop — which also happens to be a flower shop — and it got me thinking about what innovation really means in branding. Sometimes, creativity isn’t about reinventing the wheel, but about bringing two unexpected ideas together in a way that feels effortless, authentic, and true to your brand.
Social Media in 2025: It’s Not About Going Viral — It’s About Being Remembered
Social media is evolving, and so should our approach. Discover the 2025 trends reshaping how brands connect — from storytelling-driven short-form content to the rise of authenticity and human creativity.